A platform that assigns, sequences and tracks every delivery from the store to the door.
Retail & CPG · México · Platforms
Successful deliveries from 3.4% to 90.9%
- Client
- Soriana
- Next on this platform
- Customer Support Agent, Fleet Check-Call Agent
- Source
- Soriana last-mile operation dataVerified by Proof Ledger, Sep 2026

| Order | Store · route | Status | ETA |
|---|---|---|---|
| #7412 | Store 118 · Route 3 | Delivered | 11:20 |
| #7418 | Store 118 · Route 3 | En route | 11:45 |
| #7425 | Store 204 · Route 7 | En route | 12:10 |
| #7431 | Store 204 · Route 7 | Assigned | 12:40 |
Order 7412 delivered
Photo proof from the driver app · customer notified on WhatsApp · store sees the same status
Context
The starting point
Soriana is one of the largest retail chains in México, and its online grocery orders have to arrive on time, complete and confirmed.
The last mile ran on manual dispatch and phone calls. Only 3.4% of orders ended as successful deliveries.
- Successful deliveries
- 3.4%of orders
- Dispatch
- Manual, by phone call
What we built
Built inside Soriana's systems
A driver app with route and proof of delivery, and a control tower with exceptions in real time.
WhatsApp notifications at each step, so store, driver and customer see the same status.
Interfaces
- WhatsApp Business
- Driver app
- Control tower
Systems of record
- OMS
- GPS telematics
Results
What changed
90.9%
from 3.4%
Successful deliveries rose from 3.4% to 90.9% of orders.
Verified by Proof Ledger, Sep 2026
- 01
Dispatch stopped depending on phone calls: every order has an owner, a route and a status.
- 02
That last-mile platform is now the base for agents that handle delivery exceptions on WhatsApp.
Customer ops
Customer Support Agent
Tier 1 support on WhatsApp, voice, chat and email, inside your CRM. Measured on cost per ticket.
Operations
Fleet Check-Call Agent
Voice check calls to drivers, logged in the TMS with GPS context, at $0.035 per call on the DaCodes voice stack.
Verified by Proof Ledger, Sep 2026
Every figure has a row
Exact text, source, date, owner and permission. A row that stops being true comes off this page.
How the Proof Ledger worksPublished
- Claim
- Successful deliveries from 3.4% to 90.9%
- Source
- Soriana last-mile operation data
- Date
- Sep 2026
- Owner
- Practice lead
- Client permission
- Named client
- Next review
- Oct 2026, AI Council
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